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Privacy Policy
1. Introduction

We respect the integrity of all visitors at Asplund.org and realize the importance of protecting the information collected about them. The following information is provided by Asplund.org in order for you as a customer to be fully informed about our privacy policy. By visiting and using our site, you agree to the practices outlined in this privacy policy as well as our terms of purchase.

When you visit Asplund.org we collect information about your visit to our site. We use this information to improve your user experience, evaluate the use of the individual elements on Asplund.org, and to increase the relevancy of our marketing. Collection of customer personal data on Asplund.org is made under current legislation and the EU General Data Protection Ordinance (GDPR).

In the following Privacy Policy you can read about what information we collect, how we treat this information, what we do with it, who has access to it and your rights regarding your personal information. If you are under 16, you must inform your guardian about Asplund.org privacy policy before using this site or any of the site’s services.

This privacy policy does not apply to websites managed by other companies or organizations we link to. Asplund.org is not responsible for any personal information you provide to third parties via our website.


What is personal data?

Personal data or personal related data is information about material or personal circumstances that may be attributed to a specific or determinable individual physical person. These include names, phone numbers, addresses, IP-addresses, and stored data.

ASPLUND collects personal information in several ways when you´re making an order or register for a service provided by Asplund.org. If an order is made with us, we need to receive personal information such as name, e-mail address and delivery address so that we can handle and deliver your order. Saved card details will never be disclosed to third parties but will only be used to process your order with our payment partners system.

We may also receive personal information as a result of authentication or identity checks. Sometimes we can also ask for your phone number to give it to our courier which performs the delivery of the item. This data enable us to process your order and allows you to follow your order during the process.

Collection of personal data when ordering

When you place an order on Asplund.org, we need to save your name, personal number, phone number, contact info, payment information and purchase information, for example, which item is ordered. This information is saved to handle your order, delivery, payment and any returns, exchanges and complaints.

Collection of data through cookies

A cookie is a small file stored on your computer’s hard drive to keep track of how often you visit our site, what pages you visit, the contents of your shopping cart, past purchase, and is used to deliver content tailored to your interests and visitor history.

What cookies are used?

Most of the cookies we use are automatically deleted from your computer when you close your browser (end of session). These cookies are therefore called session cookies. Session cookies are needed, for example, to provide multi-page shopping cart functionality. In addition, we also use cookies that remain on your computer. On your next visit, you will automatically be notified that you have previously visited us and which inputs and settings you prefer. These temporary or even permanent cookies (lifetime 1 month to 10 years) are saved on your hard drive and are automatically deleted when the set time is reached. In particular, these cookies are used to make our services more user-friendly, more effective and more safe. Thanks to these files, you may, for example, get customized information on the page. The only purpose these cookies have is to customize our offerings to customers’ wishes and make it as comfortable as possible for you when browsing.

What information is stored in cookies?

In the cookies used by ASPLUND, only pseudonymized data is saved. Upon activation of these cookies, they are assigned an identification number. Coordination with your person-related data to this identification number does not occur. Your name, IP address or similar information that enables direct coordination between you and this cookie is not stored in it. Based on cookie technology, we only get pseudonymized information, such as what pages in our online store have been visited, what products have been viewed, etc.

How can you prevent cookies from being saved?

Most browsers are automatically set to accept cookies, but usually you can change settings in your web browser to prevent automatic acceptance. If you choose not to accept cookies, you can still use most features on our site, including the ability to purchase goods. If you only want to accept ASPLUND cookies, but not those from third part, you can change the setting in your browser to “Block third-party cookies.” Generally, you can use the help feature in your browser’s menu bar to see how to reject new cookies and remove existing ones.

Google Analytics

Asplund.org Google Analytics, a web service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that enable an analysis of your use of the site, such as “Cookies”, text files stored on your computer. This created information about your use of this site is usually transferred to one of Google’s servers in the United States and is stored there. However, by activating IP anonymization on this site, the IP address will first be shortened before transfer within the European Union Member States or in other countries of the European Economic Area. Only in exceptional cases, the full IP address of a server in the United States belonging to Google will be shipped there. The IP address sent to Google Analytics via your browser is not paired with other data saved by Google. In addition, you can prevent the registration of the information about your use of the site, created by cookies (including your IP address), through Google, and processing of these data through Google by downloading and installing the plugin in the browser as you find using the following link: http://tools.google.com/dlpage/gaoptout?hl=en. Alternatively to the browser plugin, you can click this link to prevent future registration by Google Analytics on this site. This will save an opt-out cookie on your terminal. If you delete your cookies, you must click on this link again.


Asplund.org may use your personal information for processing orders, payments, and giving you a personal shopping experience. We will also use your information to fulfill and deliver your orders and manage your account. Your personal information can also be checked by credit reporting companies to prevent fraud and may be shared with other trade departments within Asplund.org. If there is a legal obligation to do so, we may disclose your information to relevant regulatory bodies. We may also use your personal information to send you current offers, but this will only happen if you accept this. We do not sell your information to other marketing companies.

We collect statistics about traffic to the site, sales and other commercial information that we can pass on to a trusted third party, but these statistics do not include any information that allows you to be identified personally. We see this as a value-added service that helps you find useful products or services. Use of collected data for marketing purposes

We collect data about our visitors to evaluate, develop and improve our service and customer experience, as well as to offer personalized product recommendations via our website, via email, as well as through third party advertisements.


To send newsletters, we use the email address you provided and require your confirmation that you, as the holder of this email, have agreed to the receipt. You can unsubscribe from our newsletter at any time by contacting us or by clicking the unsubscribe link in the newsletter. Your email address will be saved as long as your consent exists, and is not shared with any third parties.

Product recommendations

By using cookies, we collect data about your visit to Asplund.org to offer personalized product recommendations based on your interests and your browsing- and order history. These data are not used to identify you personally, but are simply for a pseudonymized evaluation of the website’s use. Our goal is to make our online services as attractive and relevant as possible to you by presenting content that matches your interests.


Asplund.org uses retargeting technology to increase the relevance of our marketing. This technology allows users to be attracted to interest in our webshop and our products, as well as third party marketing, such as search ads, banners and facebook ads. The display of this content by third parties is based on a cookie technique and an analysis of the previous user behavior. This type of data collected is completely pseudonymized. When using our site information about your visit to cookies is saved, even after the end of the browsing session, to be recalled for your next visit.

Examples of purposes for using your personal information:


Who has access to your personal information?

Your data can be shared within the ASPLUND Group. We never forward, sell or exchange your personal data for third-party marketing purposes outside the ASPLUND Group. Data forwarded to third parties is only used to provide services to you, such as freight forwarders, credit reporting agencies, credit reporting agencies, identity checks and debt collection and external tools to provide quality customer service.

How do we protect your personal information?

We have taken technical and organizational measures to protect your data from loss, manipulation and unauthorized access. We are continuously adjusting our security measures in accordance with the progress and developments in the technical field. To make card purchases as secure as possible, all information is sent in encrypted form. This means that the information is transmitted through a secure connection and that your personal information can not be read by third parties. For card purchases, we work with an authorized payment agent that helps us to directly check with your bank that the card is valid for purchase. Our payment agent processes your card information in accordance with the international security standard PCI DSS developed by VISA, MasterCard, Diners, American Express and JCB card companies. This means that the security is very high when processing your card details. When you pay by card, we reserve the right to carry out an identity check.

How long is the information saved?

ASPLUND saves your information as long as required by law, or to fulfill Asplund.org’s commitments to you in the individual case. Your data will never be stored longer than permitted by applicable personal data law.

What are your rights?

Right to information: When you wish, you may request information about any personal information we have saved about you.
Right to rectification: You may request your information corrected or removed if you consider it incorrect.
Right to delete: You may request us to delete your personal information. However, we may not delete any information that the law requires us to retain.
Data Portability: You may ask us to transfer your personal data from our IT environment to another, either another company or to you. This does not apply to information that the law requires us to keep.
Returning consent: You may choose to withdraw your consent to share your information or to receive marketing / mailing at any time. Either by unsubscribing from our newsletters or by contacting us.
Complaint: You may file a complaint with the Data Inspectorate if you believe that we treat your personal data in violation of the Data Protection Ordinance.

You are entitled to request information about the personal information we have about you at any time. If your information is incorrect, incomplete or irrelevant, you may request to have them corrected or deleted. We can not delete your data as there is a statutory requirement for storage, such as accounting rules, or when there are other legitimate reasons why the data must be saved, such as unpaid debts. You may revoke your consent at any time to let us use the information for marketing purposes. You can contact us by sending an email to info@asplund.org.


By using our site, you express your explicit consent that Asplund.org processes your personal information for the above purposes. Furthermore, by agreeing to these terms and conditions, you hereby express your consent that Asplund.org uses information collected for indirect marketing. You may revoke your consent for continued processing of personal data at any time. Please note, however, that some processing is mandatory for you to access features on our site. If you do not accept what is said in this privacy policy, please do not use our site.


Responsible party for collecting, processing and using your personal information is Galleri Mikael & Thomas Asplund Aktiebolag (in the following: ASPLUND). ASPLUND is the responsible party and has the following contact information:

ASPLUND Sibyllegatan 31 11442 Stockholm
Email: info@asplund.org
Org number: 556412-1969
You can get information about your stored data at any time and at no cost. You can also request that your data be corrected, blocked or deleted. For this purpose, please contact the above contact details.